Understanding the client’s vision
Pioneering accessibility and liquidity in the digital asset realm
Our client wanted to build an innovative financing platform for the digital asset market, facilitating point-of-sale financing and simplifying NFT purchases through Buy-Now-Pay-Later (BNPL)
Their aims for the platform included increased accessibility for users and seamless integration with partner marketplaces. The platform needed to optimize digital asset liquidity through collateralized lending (for post-sale liquidity) whilst offering a unified ecosystem for all users.
- Platforms Mobile responsive web app and SDK toolkit
- Deliverables UX and UI strategy, end-to-end deployment
- Industry Crypto NFT marketplace
- Expertise UX Research, Design Systems, Product Design
- Timescale 7 Months
Challenges
Simplifying NFT purchases
We aimed to reduce friction in the user journey by streamlining NFT token purchase
Overcoming payment gateway limitations
To address payment gateway limitations, client was looking for a solution that would convert the NFT amount into EMIs, ensuring a seamless user authentication process.
Agile adaptation to market volatility
It was vital to adjust business and product strategy to align with the rapidly changing dynamics of the volatile NFT market.
Buyer authentication challenges
To resolve difficulties in authenticating buyers using the Circle payment gateway for the BNPL (Buy Now Pay Later) feature, allowing users to purchase NFTs and pay in installments.
We developed a comprehensive NFT checkout and custody platform, offering brands and marketplaces a premium NFT service alongside a flexible tokenization platform. By building an intuitive and accessible platform with seamless minting, credit card and secure custody features, we supported our client’s goal of democratizing access to digital assets.
Solutions
A robust tokenization platform with a focus on accessibility and democratization
Empowering brands and marketplaces
Kellton designed and developed the platform, that made NFTs accessible for everyone, transforming the digital asset landscape for brands and marketplaces. This premium NFT service and tokenization platform offers a full suite of features, with unparalleled accessibility to non-crypto users alongside crypto payment options
The platform is designed as a comprehensive solution combining marketing, minting, checkout, and custody services with advanced functionalities like asset collection, metadata management, and smart contracts. This makes it significantly easier for brands to extend their reach and foster long-term user engagement, as the digital asset industry enters a new era of possibilities.
Unlocking digital success
Streamlined NFT experience
We created a white glove tokenization platform that simplifies the process of accessing and purchasing digital assets, making NFT experiences easily accessible.
Enhanced revenue generation
The platform enables collaboration between brands and marketplaces with seamless onboarding and payment options, driving increased revenues through improved NFT conversions.
Improved minting and checkout experience
The platform empowers brands and marketplaces with convenient credit/debit card options, embedded utility, and reliable custody services for seamless transactions & increased user satisfaction.
Comprehensive solution for brands and marketplaces
Our all-inclusive platform offers marketing, minting with utility, checkout, and custody services enabling direct customer interaction while securely recording user data for future campaigns, and empowering brands with valuable insights for targeted strategies.
Case Studies
Explore our case studies to see how our digital product design agency has created transformative digital experiences through UX research, design systems, product design, and branding.
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