Empowering creators and collectors through HUMBL’s NFT platform
Understanding the client’s vision
HUMBL aiming to revolutionize Blockchain-Powered NFT Marketplace
HUMBL is a financial technology startup based in California, USA, focused on the consumer packaging of blockchain technologies. Their passion lies in creating an effortless experience for payments, Non-Fungible Tokens (NFT), and ticketing.
Harnessing the potential of blockchain technology, HUMBL is forging a powerful digital financial ecosystem, bridging the gap between digital creators and enthusiasts in the burgeoning realm of digital art. This innovation ensures a secure and thriving space for artists and collectors to partake in the exciting digital art landscape - an NFT Marketplace that offers lightning-fast and cost-effective payment options to every corner of the globe.
- Platforms Web and Mobile app
- Deliverables UX and UI Strategy
- Industry FinTech
- Expertise UX Research, Design Systems, Product Design
- Timescale 1 year
Challenges
Manual operations
Manual operations exposed the platform to digital transaction risks and potential attacks, compromising both its security and user-friendliness.
Limited creator flexibility
The absence of self-minting (lazy minting) hindered artists, restricting their flexibility in participating in the digital art and NFT space
Transaction complexity
Inadequate support for multiple wallets and cryptocurrencies posed complexities in transaction handling, impacting user experience.
Mobile accessibility gaps
Lacking a mobile-first approach impeded market outreach, hindering seamless engagement with the target audience.
We identified critical gaps within HUMBL's Marketplace and formulated a comprehensive strategy aimed at creating an exceptionally adaptable and scalable platform. Our mission was to enhance the user experience and design while focusing on the intricate realm of Web3 technology. Through strategic implementation, we empowered our client to elevate their web and mobile applications, ultimately providing a flawless experience, and increased user onboarding on the platform by 70%.
2000+
Users Onboarded in a Week
20+
Wallets Integrated into one platform
70%
Increased user onboarding
Solutions
Blockchain-based NFT platform for automated and exceptional experiences
We created a widely accessible platform that made trading and purchasing NFTs easy.
In our quest to create an outstanding user journey, we recognized the paramount importance of a user-friendly platform interface. With this vision, we embarked on a transformational journey, modernizing operations, and embracing APIs to ensure compatibility with mobile devices. This endeavor significantly expanded customer engagement and elevated the overall NFT trading and purchasing experiences.
Our commitment to inclusivity led us to implement a cutting-edge Ethereum blockchain-based solution, enabling more users to mint, trade, and own NFT collectibles securely. Central to this was the development of an optimized Smart Contract, leveraging the prowess of the ERC-721 token standard for swift and seamless digital artifact ownership transfer.
In addition, we simplified the management of gas fees by integrating over 20 wallets into a unified platform. This groundbreaking step empowered creators and users alike, offering instant access to immutable Blockchain assets. By streamlining operations and fortifying security measures, we empowered HUMBL to lead the pack with a top-tier NFT Marketplace, delivering an unparalleled customer experience that sets new industry standards.
Unlocking digital success
Enhanced interoperability
Facilitating seamless participation in the NFT economy by bridging platforms and wallets, ensuring a hassle-free user experience across multiple devices.
Real-world asset tokenization
Pioneering new revenue streams by tokenizing real-world assets, opening up innovative opportunities in the NFT market.
Growth capitalization
Harnessing the NFT market's explosive growth by creating inclusive and convenient platforms that cater to the rising demand for digital art, collectibles, and gaming.
Global evolution
Anticipating the continued expansion of NFT marketplaces, with the development of novel features and capabilities aimed at enhancing user experiences and supporting diverse NFT use cases.
Case Studies
Explore our case studies to see how our digital product design agency has created transformative digital experiences through UX research, design systems, product design, and branding.
Let’s talk
Fill in your details and our team will get in touch.
Or send us a message at