Undertaking a product development journey is not easy. Multiple teams across the org join hands, contribute, communicate, and build a product that can drive business results.
However, despite all the effort and investments, nearly 95% of products fail in the market.
According to Clayton Christensen, a professor at Harvard Business School, nearly 3000 products are introduced into the market each year, and 95 percent of them miss the mark.
Do you know the human brain can process 11 million bits of information every second? And out of 11 million bits, our brain loves to process visual data 60,000 times faster than boring text.
According to Forbes, good UI raises the site’s conversation rates by 200%, and UX design can increase them up to 400%. In other words, good UI and UX mean better business. However, the user interface and user experience landscapes are frighteningly complex and always expanding.
In the rapidly evolving digital world, with countless options and interfaces, creating emotional connections with users has become a vital aspect of delivering memorable experiences. As technology evolves, users are seeking more than just functional and visually appealing designs — they crave meaningful experiences that resonate with their emotions. This is where storytelling has emerged as a powerful tool for designers to engage and connect with their audience.
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