Exploring Creativity: Insights, Inspiration and Innovations in Design.

User research is an important cornerstone of design. It helps guide the direction of the product and keeps design concepts in line with user demands. It offers essential information used in designing and developing solutions from the user’s perspective. However, the usefulness of this type of study is only as good as the data collected and analyzed.

As of April 2024, there are 8.93 million mobile apps worldwide, with 3.553 million on the Google Play Store and 1.642 million on the Apple App Store.

To make your app stand out in this sea of apps is not an easy job for sure.

However, with a clear strategy, best design practices, and using a tech stack that is agile and scalable, you can very well beat the competition.

A frictionless digital user experience (UX) is bolstering digital excellence. In today’s era, users increasingly demand well-crafted systems that deliver speed, convenience, friendly user interface, consistency, and human touch throughout the customer journey across intuitive user interfaces. And that’s what every enterprise is striving for now.

Undertaking a product development journey is not easy. Multiple teams across the org join hands, contribute, communicate, and build a product that can drive business results.

However, despite all the effort and investments, nearly 95% of products fail in the market.

According to Clayton Christensen, a professor at Harvard Business School, nearly 3000 products are introduced into the market each year, and 95 percent of them miss the mark.